#1 Know your target audience.
#2 Put your message in front of their eyeballs wherever they go.
That’s pretty basic stuff. Seems easy enough. But is it working? Is your message as good as it could be? Is the creative hitting? What about color choices or product offering? Could you be in a “me too” scenario? Maybe the audience shifted? Is it possible that you are using the wrong media channels? Or maybe the right media channels in the wrong way? How would you know?
If there is any uncertainty about what is working and what is not, I suggest that you fix it and fix it now! Seriously, don’t wait! As my Mentor’s used to say to me, “Test, test, and test again!” Take the guess work out of your marketing activities and find what works. Fortunately, we have digital tools that make testing a lot easier and much more affordable than it used to be.
Let me put some fresh eyes on it and speed up your testing process. If you are not sure where to start, let me help. Request a FREE consultation today and lets make sure that your advertising efforts are talking to the right audience in the right place at the right time.