Digital or Analog?
I get this question a lot.
Selecting media is based on marketing goals. Print should not be thrown out by default. Direct mail, local newspaper, posters, hand outs, business cards and even personal letters are all still used today with good results. If your target audience responds to print, you need to be there.
Tip: If you do not have any history with your print campaign, try testing your message and creative in a digital environment first. Test multiple versions. Go to print with the one that performs the best.
That said, I spent many years selling digital space and I know that it works well for local businesses. I would like to talk to you about your media budget and results. I’m sure we can improve the performance, but if not, I’ll be the first tell you. Request a FREE consultation today.